BRANDING, IDENTITY & LOGO DESIGN EXPLAINED

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo...

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THE PROCESS OF ANIMATION

The story Its very purpose for which the film exists and everything in and about the project revolves around it. If an idea is a seed a story is its fruit. The script This script is a structured and more detailed rendition of the story. It chronicles the precise...

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RISKS OF CHEAP LOGO DESIGN

A lot of people want to know why logo design is so expensive. It’s just a small, often extremely simple image that couldn’t possibly take more than an hour to create, right? Wrong. Well sort of. There are people out there who will create a logo for you in an hour or...

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LOGO DESIGN PROCESS

A professional logo designer usually follows a certain process when designing a logo. Most of the time the logo design process goes something like this: Step One: Get to know the client and their business. This is usually done by asking the client questions or having...

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QUALITIES OF A GREAT LOGO

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple...

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